Paid Ads for Home Improvement Contractors
Why Paid Ads Matter
Let’s face it—waiting for SEO to kick in can feel like waiting for paint to dry in the middle of winter. While SEO is building your long-term online presence, paid ads give your business an immediate boost by connecting you with clients who need your services right now.
At Builder Brand Marketing, we specialize in running paid ad campaigns that generate real, measurable results for home improvement contractors. And while we offer multiple ad types, we’re especially big fans of Google Local Service Ads (LSAs). Why? Because they’re tailor-made for local businesses like yours and deliver the kind of leads you dream about—hot, ready-to-book, and looking for services in your area.
Contact us to see if LSA is offered in your area.
Google Local Service Ads (LSAs): Your Shortcut to the Top
If you’ve ever Googled “roofers near me” or “bathroom remodelers in [city],” you’ve probably seen those neat little ads at the top of the page with green checkmarks next to them. That’s what we’re talking about.
Why We Love LSAs for Home Improvement Contractors:
- Prime Real Estate: LSAs appear at the very top of search results, even above traditional PPC ads. Your business gets instant visibility where it matters most.
- Trust Factor: The “Google Guaranteed” badge isn’t just for show. It tells potential clients that you’ve been vetted, insured, and approved by Google—instantly building trust.
- Pay-Per-Lead, Not Per Click: Unlike PPC ads, you only pay for qualified leads, not random clicks. That means no wasting money on people who aren’t serious about hiring you.
- Lead Quality: LSAs are designed to connect you with clients actively searching for your services. These aren’t tire-kickers—they’re people who want to book you now.
How We Make LSAs Work for You:
- Handle the verification process to get you that coveted green checkmark.
- Write compelling ad copy that attracts the right leads.
- Monitor and optimize your campaign to keep your cost-per-lead low and your ROI high.
Google PPC Ads
There is a time and a place for Google PPC (pay per click) ads. These ads are going to cost more and there is a learning period with these ads as well. Before running PPC ads we recommend a consultation to ensure it makes sense.
When PPC Ads Make Sense:
- You’re targeting broader services or want to experiment with non-local keywords.
- You need additional coverage to complement your LSA campaign.
- You’re in a hyper-competitive market where LSAs alone aren’t enough.
Our PPC approach focuses on precise targeting and budget management. We’ll create ads that stand out and convert—but we’ll also keep an eye on your costs so you don’t spend a fortune.
Facebook Ads: A Complementary Tool
Facebook ads are great tools for brand recognition. They also can be a good source for cheaper leads however these leads will be less “ready to go” than Google leads. This is because when people are searching on Google for a contractor, they are most likely either ready to hire or get a quote. On Facebook, people are just scrolling social media and then an ad will pop up on their newsfeed. If it resonates enough, the person will click on it and follow prompts. The difference is the person on Facebook wasn’t directly searching for a solution and so the buyer intent is less than on Google. However, this doesn’t mean there aren’t scenarios where social media ads are an excellent solution.
How We Use Facebook Ads:
- Retargeting Campaigns: If someone visited your site but didn’t reach out, we can use Facebook ads to bring them back.
- Brand Awareness: Showcase your work, share testimonials, and build credibility with a local audience.
- Seasonal Promotions: Highlight special offers or seasonal services to generate interest and inquiries.
Why Choose Builder Brand Marketing for Paid Ads?
- We Know Home Improvement: Unlike general marketing agencies, we understand your business and what your clients are looking for.
- LSA Experts: We focus on the ads that deliver the best results for contractors—Google LSAs—and we know how to make them work for you.
- Full-Service Support: From setup to optimization, we handle everything so you can focus on running your business.
- Honest Advice: If something isn’t a good fit for your goals, we’ll tell you. We’re here to help you succeed, not to upsell you on services you don’t need.
Ready to Start Generating Leads Today?
Paid ads are the fastest way to get your phone ringing, but they need to be done right. At Builder Brand Marketing, we’ll craft a paid ad strategy tailored to your business, your services, and your market.