About Builder Brand Marketing
At Builder Brand Marketing, we don’t just talk the talk; we’ve walked in your work boots. Founded by Bri and Todd, a husband-and-wife team with over 15 years of combined marketing experience, we’re more than just a marketing agency—we’re your dedicated partners in building a business that stands out in the competitive world of home improvement and construction. With our roots in Northland Marketing, a successful generalist agency, we’ve created Builder Brand Marketing to focus exclusively on helping contractors like you grow and thrive.
Why We’re Different
We know the frustrations contractors face when working with marketing agencies that don’t understand your trade. Content misses the mark, photos are out of place, and your unique expertise gets lost in translation. That’s where we come in. Our deep understanding of the home improvement industry means we speak your language and know how to showcase your skills effectively.
We also take the time to conduct in-depth keyword research, ensuring your website and marketing strategies are backed by data and designed to connect with the exact audience you want to reach. From website design to SEO and beyond, we craft strategies that resonate with your clients and deliver results—because we’ve been in the trenches, and we get it.
Who We Work With
We’re selective about who we partner with. Builder Brand Marketing is designed for driven, motivated, “figure-it-out” business owners who are ready to invest in their growth. Our ideal clients are established home improvement or construction companies generating over $1 million in annual revenue, with a dedicated office team in place. While we occasionally work with smaller businesses, we thrive when partnering with contractors who share our passion for excellence.
Before we dive into any project, we conduct a discovery call to ensure we’re a great fit. If we’re not, we’ll tell you—because your success is our priority.
Our Philosophy
At Builder Brand Marketing, we believe in transparency and ethical practices. We don’t promise overnight success or shortcuts to the top of Google’s rankings. Instead, we focus on sustainable growth that builds your online presence the right way. From running Google Guaranteed ads to offset the time SEO takes to delivering comprehensive proposals packed with actionable insights, we’re committed to setting your business up for long-term success.
We also know that marketing doesn’t happen in a vacuum. That’s why our strategies go beyond flashy designs and generic ads. We tailor every campaign to your unique goals, leveraging our industry expertise to help you connect with your target audience and convert leads into loyal customers.
Get To Know The Owners
Our founders, Bri and Todd, grew up in Connecticut. Bri grew up working day in and out in the field with her father in his construction company. Together they built new houses, completed interior and exterior remodeling, roofing, and provided general contracting services. After 10 years, Bri went to school for Graphic Design and then she attended university again for marketing.
Todd’s father was in the CT Carpenters Union and Todd spent quite a bit of time with him and helping out. He attended a vocational high school for Carpentry and then later joined the Operators Union as a heavy equipment mechanic. After 6 years in the union he went on to join Bri and they started Northland Marketing together. After working as a generalist agency and working with many types of clients they decided helping home improvement businesses was their calling.
They started this business together in hopes of bringing massive impact to small business owners, and changing lives. They also coach a marketing course together and participate in marketing conferences around the country.
Our Services
We’re proud to offer a full suite of marketing services, including:
- Website Design & Hosting: Secure, fast, and user-friendly sites that make a lasting impression.
- Search Engine Optimization (SEO): Ethical strategies that improve your rankings and drive qualified leads.
- Google Guaranteed Ads: Lead-generating campaigns that put your business front and center.
- Google Business Profile Optimization: Stand out in local search and get found by nearby customers.
- Builder Blueprint Strategy Sessions: Comprehensive audits and actionable insights tailored to your business.
Let’s Build Something Great Together
If you’re ready to take your business to the next level with a partner who understands your industry and your goals, let’s talk. At Builder Brand Marketing, we’re not just building websites and campaigns; we’re building relationships that last.
Reach out today to learn how we can help your business grow. Together, we’ll lay the foundation for your success.